No One Cares About Your Brand
AI cares least of all, unless you know how to sweet talk it.
But we care. And we can sweet talk AI for you.
When you’re ready to communicate so people listen, we’re ready to overdeliver.
You want someone who listens, knows what they’re doing, can charm AI into authentic brand communications, and doesn’t charge too much. That sounds a lot like us.
Don’t just throw up your hands and let AI spew out copywriting slop. Your brand deserves better. Success comes when your messaging is sharp, relevant, engaging. When guided properly by an expert copywriter like John Zilly, AI can make marketing magic. Let’s get to work.
We focus on what we do best
Copywriting+AI - expertly branded, strategically smart messaging that performs
Brand Consulting+AI - an AI-ready brand foundation will help you stand out (Brand Gravity)
AI Implementation - create powerful communications without diluting your brand with AI slop
Naming & Taglines - the essential words you need to animate your brand into the future
Why we do what we do
Our purpose is to share fulfillment.
We bring that purpose to life by helping our clients create brand meaning that leads to better communications.
We love to find meaning in our own lives, and we want the people and brands we work with to find meaning, too. According to social science research, we experience meaning in our lives in four distinct ways: purpose, belonging, moments of transcendence, and storytelling.
If your brand can connect with its customers and other stakeholders in these moments and ways, your communications will be exponentially stronger. Integrate into activities and initiatives people care about. Help them connect and bond. Show up during moments of transcendence when people feel something larger than themselves, like running a set of rapids or listening to live music.
The surest way to find meaning, however, is through storytelling. Why? Storytelling enables the transference of meaning from one person to another. I derive some meaning in my life when I tell a story, and sometimes the listener experiences a sense of meaning, too. This is why storytelling has been such a fundamentally human project since our very beginnings. When your brand can tell the right story to the right person at the right moment, you have a chance to make a deep, lasting impression.
That’s why Brand Gravity is so important. It defines your brand’s essence. Great copywriting takes that essence and expresses it so people pay attention. John Zilly has devoted his career to creating stories that make an impression. He’s an award-winning copywriter, the author of 12 books, and the co-creator of Brand Gravity, the process that brings meaning, purpose, and foundational definitions to consumer and b2b brands alike.
Research has also found that people today are searching for meaning more than ever. They want to feel part of something, and one way they express this need is by the brands they choose. If you’re are interesting in defining purpose and meaning as a way to promote your brand more effectively, let’s get in touch.
Who the heck is Zilly?
John Zilly has worked at agencies and in-house as a writer, creative director, and CMO. He’s written 12 books (also at Amazon), won numerous advertising awards, deep-ended into AI, co-created Brand Gravity, founded multiple businesses, written and produced a Super Bowl spot, coined numerous company names and taglines, plus bicycled around the U.S. and built a bunch of igloos. He knows how to work hard to make your organization look great. Connect with him on LinkedIn.
Zilly and his virtual team of designers, performance marketers, business thinkers, and strategists are ready when you are. If you want to profit from the insane efficiencies of AI without without draining the life out of your brand, or you just need help telling an engaging story, talk to John Zilly.