No one cares about your brand
AI cares least of all, unless you know how to sweet talk it.
It’s lonely out there
Your customers spend just a few minutes per year thinking about you and your products. If that! Agencies spend their time thinking about your bank account. And left to its own devices, AI will have you sounding exactly like a generic version of you mixed with your competitors in seconds.
We care
You want someone who listens, knows what they’re doing, can charm AI into authentic brand communications, and doesn’t charge too much. Success comes when your messaging is sharp, relevant, engaging. Sounds like us. Let’s get to work.
We keep what we do simple
AI-Ready Brand Gravity
Messaging & Design
Naming & Identity
AI Assist
Why we do what we do
We love to find meaning in our own lives, and we’re passionate about sharing that love with the people and brands we work with. According to social science research, we all find meaning in our lives in four distinct ways: purpose, belonging, moments of transcendence, and storytelling. If your brand can connect with its customers and other stakeholders in these moments and ways, your communications will be exponentially more powerful. Your brand, for instance, can and should be a part of activities that people care about as well as a connector for groups, friendships, tribes, and families. Similarly, your brand can look for connection points during moments of transcendence when people get outside of themselves, like running a huge set of rapids, listening to a favorite song, blissing out on a vista, or getting high on endorphins.
Arguably the surest way to find meaning is through storytelling because storytelling is the one method that has the potential to transfer meaning from one person to another. I derive (and surely you do too) some meaning in my life whenever I tell a story, and maybe, just maybe, the story I tell will land so that whoever I’m talking to experiences a sense of meaning, too. This is why storytelling has been such a fundamentally human project since our very beginnings. When your brand can tell the right story to the right person at the right moment, you have a chance to make a deep, lasting impression. That’s what Brand Gravity does. It defines the essence of your brand so you can communicate in this most human of ways, clearly, uniquely, with emotion and empathy.
Research has also found that people today are searching for meaning more than ever. They want to feel part of something, and one way they express this need is by the brands they choose. If you’re interested in learning more, let’s get in touch.
Who the heck is Zilly?
John Zilly has worked at agencies, as well as in-house as a writer, creative director, and CMO. He’s written 12 books, won numerous advertising awards, deep-ended into AI, co-created Brand Gravity, founded multiple businesses, written and produced a Super Bowl spot, coined numerous company names and taglines, plus bicycled around the U.S. and built a bunch of igloos. He knows how to work hard to make your organization look great. Connect with him on LinkedIn.
Zilly and his virtual team of talented designers, performance marketers, writers, business thinkers, and brand strategists are ready when you are. If you want to profit from the insane efficiencies of AI without without draining the life out of your brand, or you just need help telling an engaging story, talk to Zilly.