Thoughts on Branding and Copywriting in the Age of AI

Better communications await

John Zilly 8/18/25 John Zilly 8/18/25

Copy Competition: Claude Opus 4.1 vs ChatGPT-5 Thinking

John Zilly 8/8/25 John Zilly 8/8/25

What I Learned Using ChatGPT Agent Mode

John Zilly 8/6/25 John Zilly 8/6/25

ChatGPT vs Claude for Copywriting: Which AI Tool Writes Better Product Descriptions

I tested ChatGPT 4 vs Claude Sonnet 4 for product copywriting to see which AI tool creates better product descriptions. Using a bike jersey as a test case, I had both tools rewrite the same product copy using "reliable" as a brand attribute. Claude delivered more natural, engaging copy with better brand integration and storytelling elements, while ChatGPT focused on customer-centric language but felt repetitive. See the full comparison with real examples and discover which AI tool won the head-to-head test for e-commerce product descriptions.

John Zilly 8/5/25 John Zilly 8/5/25

ChatGPT-5 Arrives August 7. What’s the Claude 5 Release Date?

John Zilly 7/31/25 John Zilly 7/31/25

Copywriting Strategy: How to Write for a Jester Brand (And Not Look Like a Fool)

Master the art of writing for Jester brands with this comprehensive guide featuring real examples from successful companies like Geico, Ben & Jerry's, and Old Spice. Discover proven copywriting strategies that infuse humor and playfulness into your marketing without looking amateur. Includes practical AI prompting techniques, before-and-after copy transformations, and actionable templates you can use immediately. Perfect for marketers, copywriters, and brand strategists working with playful, entertainment-focused brands.

John Zilly 7/28/25 John Zilly 7/28/25

The Latest ChatGPT-5 Rumors —and ChatGPT Predictions

The Latest ChatGPT-5 Rumors post dives into the latest buzz surrounding OpenAI’s next-generation language model, coming in August 2025. Explore anticipated features, potential breakthroughs, and the impact ChatGPT-5 could have on AI-driven communication. Stay ahead of the curve with insights on how the new model might change brand interactions and the internet itself.