How We Help Brands Like Yours
We’ll help you communicate more effectively in the age of AI
Brand Gravity
Uncover your brand's natural magnetic pull. Our Brand Gravity process distills your organization's purpose, behaviors, and unique position into a cohesive framework that attracts the right audiences and inspires stakeholders. Through collaborative workshops and expert analysis, we'll create a comprehensive guide articulating your brand's deep "why," archetype, emotional benefits, and authentic voice. The result? Clearer decision-making, more consistent messaging, and stronger connections both inside and outside your organization. Brand Gravity was created and refined over many years by John Zilly and Matt Delcomyn, and has been proven effective by numerous clients.
AI Brand Readiness
Prepare your brand for the AI era. We’ll take your comprehensive Brand Gravity guide and make sure it functions seamlessly with AI systems while preserving your brand's authentic voice. All your core brand knowledge, from your purpose statement through ready-to-use messaging frameworks, will shine through. In addition to an enhanced Brand Gravity guide, you'll get a structured AI-ready doc, essentially the specs for how a large language model should treat your brand content across all platforms. Don't let generative AI dilute your brand. Instead, harness it as your most powerful marketing ally.
Smarter Copywriting
Transform strategy into stories that captivate. Our copywriting and design services translate Brand Gravity into powerful messaging that resonates across channels—websites, email campaigns, AI, social, ads, video and more. We craft language and create visuals that authentically tell your brand's story while achieving your business objectives. Here’s an example of how a brand archetype, for instance, can fundamentally transform the way your brand communicates. From one-offs to comprehensive campaigns, we’ll make sure your audience doesn't just hear your message—they’ll feel it. John Zilly, expert copywriter and author of 12 books, has the experience it takes to make your brand stand out.
Naming & Identity
Names, taglines, and visual identities are your brand's first impression. Our naming and identity services create distinctive brand assets that tell stories, spark emotions, and function as powerful mnemonics in the marketplace. Whether you need a compelling name for a new product, service, or organization—or a complete visual identity system that brings your brand to life—we create elements that are meaningful, memorable, and strategically sound, ensuring your first handshake with customers is unforgettable.
AI Assist
Are you part of a small business or organization and unsure where to start with AI? We can help you get going with tool recommendations, best practices for using generative AI, content creation and SEO strategies, message testing, market research, and more. You’ll get the guidance you need to benefit from the incredible efficiencies of using AI in marketing and branding. See John Zilly’s blog posts on Branding and AI for small and mid-sized business to understand the scope of our AI expertise. Have questions? We’re happy to jump on a call. Get in touch.
DIY Brand Foundation
Jump-start your brand's gravitational force using our self-guided brand foundation worksheet. It will help you and your team identify your brand's purpose, archetype, unique value proposition, and more. Perfect for startups, solopreneurs, or organizations with limited budgets who still need strategic brand clarity. This DIY approach gives you immediate access to a light version of the Brand Gravity methodology. Best of all, it’s free.