Are We All Just Lazy?

April 29, 2025 

A few quick notes from the intersection of AI, marketing, branding, and small business.

Diego Chicharro preaches. Most advertising, Diego says in this LinkedIn post, is wasted on ineffective, dull, not very distinct work. According to a recent Ipsos paper, only 15% of advertising assets are truly distinctive. I would include marketing assets as well. Throw in emails and product videos, too.

Maybe we’re all lazy. Check out this insane short film by PJ Pereira. Read his LinkedIn post to see how deeply he was involved in the creation of the film. Unlike the ubiquitous LinkedIn posts that offer simple prompt guidance, this is a master class in prompting and craft. Distinctive, for sure. Clearly, the more time you put into the work, even when using AI, the better the outcome.

Having a strong, defined, and distinctive brand helps. At TalktoZilly, we work hard at making sure your distinctive brand voice and prioritized messaging reveals itself in full color with every AI generated communication. The last thing you want is to use AI to create something that sounds exactly like a mashup of you and your competitors. Our Brand Gravity+AI tool makes sure that won’t happen. Take a look at our Brand Gravity case studies. Contact us if you’d like to learn more.