Let Humor Reign

April 10, 2025

A few quick notes from the intersection of AI, marketing, and branding.

Customer segmentation on steroids: AI tools are enabling marketers to deliver tailored experiences at scale, from predictive analytics to generative AI for seo-ready content creation. Spotify, for instance, just launched its Programmatic Ad Exchange, allowing advertisers to bid in real time to reach logged-in Spotify users. The platform is also rolling out GenAI Ads tools so brands can easily generate audio scripts and AI voiceovers. Meanwhile, platforms like Microsoft Advertising allow use of generative AI to optimize campaigns and create personalized ad copy. Are your personas and customer segmentation profiles up to date?

Insane growth curve continues. Organizations are adopting AI at an accelerated rate, especially at the enterprise level. Will this give a future advantage to larger companies that are able to invest earlier in the technology? Greater efficiency and workforce automation are obvious first steps. But AI focus groups are here, too, and ultra-specific customer personalization will be easily available for all marketers soon. See Zohe’s take in his Growth Hacking blog post. Everyone needs an AI plan going forward.

More humor in 2025? According to a whitepaper from Adobe, humor will deployed more often in this year in marketing communications. Will it be AI humorists at work? If so, AI-enabled Brand Gravity can help your organization continue to put out the good-natured winking you want.