Long Live Human Creativity!

April 11, 2025 

A few quick notes from the intersection of AI, marketing, branding, and small business.

Growth Projections. Market.us reports that the global market for AI in branding is projected to grow to $7.9 billion by 2034. The forecast assumes increasing demand for personalization, efficiency in content creation, and data-driven decision-making. If anything, this number seems extremely low given the current rate of change, as well as the strong push for AI adoption among companies like Coca Cola, Salesforce, and Shopify. 

More Options for AI Adoption in Advertising. Despite a tumultuous stock price, AppLovin continues leveraging generative AI to create personalized ad creative and automate ad targeting. Their Axon AI engine has expanded from gaming to industries like e-commerce, fintech, and automotive, showcasing the versatility of AI in advertising.

Another example from back in September, Mondelez International launched an AI-powered marketing platform in collaboration with Accenture and Publicis Groupe. I haven’t used it, but this platform is supposed to enable more rapid creation of personalized text, images, and videos as a way of reducing production time. Of course the newest models by themselves may make platforms like this obsolete before they’re even launched.

A Collaborative Tool, but for How Long? A late 2024 report from AdAge posits that “Artificial intelligence is designed to work in harmony with humans, serving as a collaborative tool rather than a replacement.” I love the optimism in human creativity, but we’ll see how confident they are in that projection at the end of 2025.