GPT-5 Rumors
June 27, 2025
A few notes from the intersection of branding and AI.
People Are Talking About GPT-5
July 2025 Release?
There’s been a ton of speculation, for instance here, here, here, and here, this month about the imminent release of ChatGPT -5. Okay, I’m sure lots of that speculative hype has come from OpenAI about a coming product launch, but we’ll set that aside. The scuttlebutt has been that OpenAI wanted to call their last big model release 5, but it wasn’t as transformative as they had hoped and opted for 4.5 instead. That’s why people are so excited about their newest model coming in…well sometime in July or August, if the tea leaves can be believed. Read more tea leaves on this Hard Fork podcast that was released today.
During a June 18, 2025 podcast, Sam Altman, OpenAI CEO, said they expect to launch GPT-5 “this summer.” That would be between today and September 21, if you’re going to be pedantic about it. Multiple industry insiders are saying they expect a July or August release, pending the final safety check.
All that said, OpenAI has not officially announced a release.
Let’s Speculate on GPT-5!
But that doesn’t mean we can’t speculate about timing. Or what GPT-5 might be capable of. About GPT-5, Altman has said, “It’s not like this model is going to get a little bit better.” Here’s what people think is coming.
Unified Multimodal Abilities: GPT-5 will natively handle text, images, and voice in a single interface, so users won’t need to switch models or tools for different media types.
Real-Time Knowledge Integration: GPT-5 is expected to access more up-to-date information, reducing hallucinations and improving relevance for current events and business needs.
Smarter Task Execution: Enhanced contextual memory and logic will allow GPT-5 to handle multi-step workflows, automate tasks, and execute more complex instructions with minimal prompting.
Customizability: The model will be more adaptable, letting users and organizations personalize outputs for specific tasks, industries, or branding requirements.
Creative Tools: For branding and marketing your small business, you can anticipate better, more efficient brand storytelling abilities, including images, video, and podcasts without needing to switch modes or tools.
Auto Support: Customer support by way of AI chatbots will continue to improve. Competition on AI customer support will drive down the cost, and by mid-2026 there will be no reason not to use one for your business.
Tasks: The current Tasks feature should get a giant upgrade and become much easier to integrate into everyday work life.
Market Research: OpenAI’s current o3 reasoning model is really really good at long, well-researched reports, though it still suffers from hallucinations. The tech whisperers out there say that GPT-5 should get even better at market research while reducing the mistakes.
I’m looking forward to the rollout. We’ll start testing how it generates on-brand copy as soon as it’s released. More soon.
Getting Better at Your AI Game
I love The AI Daily Brief podcast. Here’s a recent episode the suggests 3 ways to get better at AI right now (while you’re waiting for GPT-5).
